Protects small and large farm assets against unauthorised movement with location and remote tracking.
Localised crop monitoring for canopy and soil surface. Live view of soil conditions at multiple root depths.
Live and historical weather monitoring used together with weather APIs to predict frost events.
Environmental monitoring and control for animal sheds & crop storage.
This privacy notice tells you what to expect us to do with your personal information.
Contact details
What information we collect, use, and why
Lawful bases and data protection rights
Where we get personal information from
How long we keep information
How to complain
01482 881655
We collect or use the following information to provide services and goods, including delivery
Names and contact details
Addresses
Purchase or account history
Payment details (including card or bank information for transfers and direct debits)
Account information
Website user information (including user journeys and cookie tracking)
Call recordings
We collect or use the following information for the operation of customer accounts and guarantees
Names and contact details
Purchase history
Account information, including registration details
Information used for security purposes
Marketing preferences
We collect or use the following information for service updates or marketing purposes
Names and contact details
Marketing preferences
Call recordings
We collect or use the following personal information for dealing with queries, complaints or claims
Names and contact details
Account information
Purchase or service history
Call recordings
Customer or client accounts and records
Financial transaction information
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for collecting or using personal information to provide services and goods are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
Personal data must be collected in order to provide services and support if needed
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
In order to validate legitimacy of the above personal data is collected to authenticate correspondence and provide data relevant to quality and training purposes
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Directly from you
Sensor networks as a part of our service
We only keep your data for as long as necessary for the purposes set out in this Privacy Notice and to fulfil our legal obligations.
We have internal company retention schedule that set out how long we retain information for which details the length of legal retention times and also the law/regulation pertaining to such length of retention.
You can contact us via the contact information at the top of this policy for a copy of the company retention schedule.
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
16th April 2025